In the long run, Malaysia Airports believes that CSR programmes should become part and parcel of the business operations and strategies.

Corporate social responsibility (CSR) has made a stunning transition over the years globally with a focus on benefiting the community and society.

The days of running ad-hoc and one-off activities are gone. Such activities only bring short term improvements, with little significant long-run impact. Instead, corporations today look for CSR practices that are holistic, structured, creating sustained value and measurable.

One trend taking root is for CSR to be embedded in the company’s culture and strategic planning process right from the beginning. It is no longer seen as a luxury but a core part of the overall business sustainability framework.

With all eyes trained on CSR and sustainability, companies must get it right. The CSR outcome should address the socioeconomic and environmental issues of local and global constituents. The hallmark of an effective CSR programme is the buy-in and support of the employees, where employees are proud of the positive impact the company is creating. Employees should be willing to contribute and participate, leading to the much-coveted employee engagement that all companies strive for.

On their part, corporations are rising to the challenge in their own ways. One unique development involves volunteerism. A CSR driven company should embed volunteerism as part of the staff contributed to the company. Volunteerism is carried out during company time to ensure full commitment towards the CSR initiatives.

A CSR driven company also values partnership. It actively addresses the challenges and issues around the community in which it operates. On its part, the community would want to improve the overall quality of life so that creative and sustainable solutions are developed to address these challenges and issues. Hence, the solutions not only benefit the community but also solve business challenges.

Read more: Becoming a community-friendly organisation


A recycling bin in Kuala Lumpur, Malaysia (Photo Credit: Wikimedia)

For 40 years, Asia has been a dumping ground for the West’s waste. For decades, most of it ended up in China. But with that no longer an option, countries now send non-recyclable plastic waste to Southeast Asia.

Malaysia’s Energy, Science, Technology, Environment, and Climate Change Minister Yeo Bee Yin declared that enough is enough. “Any solid waste that cannot be properly recycled and does not follow the Environmental Quality Act will be banned,” she said.

Read more: Malaysia says ‘no more non-recyclable waste’ – will the world take note?


EU should reconsider the proposal to ban the use of Malaysian palm oil-based biofuel so that it does not affect the livelihood of small farmers. (AFP pic)

KUALA LUMPUR: The European Union’s (EU) proposal to ban the use of Malaysian palm oil-based biofuel within the union is invalid and unjustified, an advocate for Planters United, an NGO made up of a group of planters, said.

Read more: Proposal to ban Malaysian palm oil unjustified, planters tell EU


Page 1 of 35

KC3 Community Directory